Proyecto con fines académicos
DKNY 24/7
This DKNY 24/7 rebranding project covers both the logo and packaging redesign and a website that reinforces the brand's visual universe. Inspired by the New York spirit and the people who embody its energy, the concept of "living non-stop" emerged. Our twenties and thirties are a time of outward and personal exploration, of meeting people, opening ourselves up to the world as much as possible, and living without stopping for a single second. The bottle represents an elixir, a boost of motivation to live every moment with intensity. For this reason, and to complete the DKNY 24/7 universe, the claim "The elixir for the youth of today" was born.
